Designed speedy, strong logo for combat sportswear brand
Request details for Combat Sportswear Brand Logo Design
- Design shall reflect the image of the combat sports such as kick boxing, karate and jujutsu
- Design shall express powerful dignity while offering a speedy, light feeling
- Design shall provide perfect harmony between Japanese-style and Western-style
Japanese Kanji Design
Expressed the moment where a grappler throw his attack from low posture.
We used thick lines for “勇” to express its meaning “courage”.
For the lower part of “勇”, we used blurring effect to express the attacking posture and its flexibility.
Logo Design
The design will be used in dynamic environment so we adopted Gothic-style for alphabet characters “ISAMI” to improve their visibility.
We expressed its speediness by slightly inclining the characters.
Since the calligraphic kanji “勇” has a strong impact, we adopted three cutout design for alphabet parts to maintain the balance.